In an interview with Rick Howe, also known as the iTV doctor, Sefy Ariely, EVP Americas at Viaccess-Orca, discussed the need to personalize content in the age of multi-screen viewing, and the level of competition in the pay TV market. When asked why multi-screen viewing necessitates content personalization, Ariely exp...
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Second screen viewing has already evolved into an exciting phenomenon experienced by an estimated 70% of all television viewers. It can no longer be ignored. The numbers are indisputable. Let’s start with the simple things: iPads and other tablets changed the way people watch TV. Only a year ago, merely 9% of TV viewer...
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We are back. And after all is said and done, the survey from AV&Co that showed us the cord cutting and re subscribing trends also gives us a Do’s and Don’ts list to live by for operators who are in the process of rolling out multi-screen services. One, there’s a lot of room for improvement in creating awareness- fe...
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In recognition of one of the longest standing and respected events in the PayTV industry, CTAM, we decided to kick off a mini blog series that takes a peek at current trends in the US Pay TV market. Yes, a tall order, but since we have an industry veteran, Sefy Ariely, EVP Americas, on the ground it was good time to tak...
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This year at IBC, Viaccess-Orca had a lot to prove. We wanted to show the world that our merger in June was more than a new face. We wanted to show our customers and partners that Viaccess-Orca, as one unified brand, was about solutions and innovation. And, in just three months we did that at IBC! Our business strateg...
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Remember when people thought OTT was just the latest flashy fad? Remember when it seemed extravagant and over the top? Well, OTT now holds incredible promise for new business models. The seemingly unstoppable rise of Netflix, despite its recent pricing blunders, is a cause for concern for many throughout the content in...
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