2016 started and finished with the instantaneous and almost global rollout of two major SVOD services, Netflix in January and Amazon Prime Video in December, showcasing the power of the cloud to transform the television landscape. The transformation isn’t stopping there either.
The European Union’s General Data Protection Regulation laws are due in 18 months and will shake up privacy around the globe; Connected TV use is on the rise; and Europe looks to establish the Gigabit Society within a decade.
An “enormous and rapid shift” is underway to mobile video consumption according to Ericsson, while consumers seem to rate OTT over pay-TV in a growing number of metrics. And Oculus VR Chief Scientist, Michael Abrash, predicts the next five years of accelerating development for the technology.
One of the latest reports looking at the potential for the VR market predicts it could be worth as much as $50bn by 2021. Growth in sports rights meanwhile is set to be more modest as rights holders start to focus on new digital and immersive products. And following its dramatic over-reporting error, what is the industry to do about measuring Facebook’s video views?
A new report from Juniper Research suggests that SVOD revenues are about to surge worldwide, while NBC the much-reported low viewing figures for NBC’s coverage of the Olympic Games was offset by some stellar online ones. Meanwhile, at IBC, the industry was facing up to what can be characterised as generational change.
IBC is getting bigger every year, with somewhere in the region of 55,000 visitors from all over the world descending on the Amsterdam RAI to see 1600+ exhibitors and listen to the 300 speakers in the conference. After you have been to see us on Stand 1.A51, here are some of the highlights of the rest of the show.
5G and the IoT are going to conspire together to lead to a huge growth in mobile data, but there are plenty of difficulties ahead in the transition from 4G. Meanwhile, Ofcom in the UK confirms that, while everyone is watching less TV, the under 25s are watching even less, and while revenues are set to double, Netflix shares face a turbulent time after growth forecasts failed to deliver.
One of the most significant developments in the future history of Virtual Reality, at least as far as the broadcast aspects of it go, has been the confirmation from Olympic Broadcast Services (OBS) that it will be deploying camera rigs for 360 degree video at the Rio 2016 Summer Olympiad when it starts in August.
The figures surrounding the future development of television viewing still seem encouraging, with both SVOD services in Europe and the global TV Everywhere audience showing strong growth. Meanwhile, in Westeros, it seems that the pirates are starting to face a serious battle.
New research suggests that Netflix might have to turn to advertising soon to fund its expansion — or does it? Either way, consumers want more content curation, and it will be who is in control of that content that will shape the way the industry transforms over the forthcoming years. And Mary Meeker’s yearly Internet Trends Report is as fascinating reading as ever.