Post written by Brett Sappington – Director of Research, Parks Associates – speaker and host of the TV Leaders Summit. As we all know, the video / television services market is one in great transition across global markets. An arena traditionally dominated by broadcasters and pay-TV providers has seen the entry of se...
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The past decade has witnessed dramatic changes in the TV industry resulting from the introduction of smart mobile devices, social networks and new technologies. These advances have permanently changed both television viewing and business models throughout the industry. Through the inception and growth of exciting offeri...
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With the trend of smart TV owners not plugging in their devices coming to an end, smart TV shopping is set to boom, with generated sales predicted to reach nearly £750 million by the end of 2014. In addition, ESPN and Twitter are planning to take their partnership to the next level by posting sports highlight ...
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In our previous Operators Survival Guide post presenting Rules of Engagement #1, we discussed the changes in the living room and in people’s expectations when watching TV. In this post, we’ll dive deeper into how operators should adapt to maintain their central position in the TV experience. Viewers need a tour guide...
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If you binge on TV shows, VOD might be the pay-TV service you value the most. You might also be interested in the future of OTT service Hulu, as it was rumored that Yahoo’s CEO met with the company’s owners. With viewers binging on TV shows, whether starting a series from the beginning or catching up on past episodes, i...
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Ever thought about how it could look if Twitter launched a TV app? What is Heineken’s new strategy? Do you yell at the TV at a moment’s notice while watching soccer? Read how different companies are embracing second screen trends, applications and their possibilities in this week’s industry news. Let us know what ...
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What Viewers Want Second screen usage and companion apps are increasingly becoming essential components of the TV viewing experience. Like most viewers, I love them because they allow for seamless multitasking. We can gather information while interacting with our networks and the program itself. This transforms a trad...
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This week’s industry news takes a look at the growth occurring in the TV industry worldwide. Orange TV has grown to now reach over 6 million homes, and Swisscom is taking their TV Everywhere service everywhere. We also see analyst Guy Bisson’s recommendation for pay TV service providers who want to compete with OTT, and...
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Most OTT content viewers, especially those who appreciate the glitter and novelty of newly purchased smart mobile devices, are enthused by the variety and quality of available OTT content possibilities. Big players, including content service providers, content owners and copyright holders, being well aware of this, cont...
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The living room, once dominated by TV, has changed dramatically in recent years. From a TV kingdom, with viewers glued to the screen, the living room has been transformed into a room full of screens – iPads, smartphones, and laptops – all fighting for viewers’ attention. Viewers are no longer passive couch potatoes, but...
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