Most OTT content viewers, especially those who appreciate the glitter and novelty of newly purchased smart mobile devices, are enthused by the variety and quality of available OTT content possibilities. Big players, including content service providers, content owners and copyright holders, being well aware of this, continue to promote more content that their viewers can enjoy on any device. However, every good story has its bad side, and with OTT there is no doubt it is content piracy.
As the major players began feeling the painful effects of cyber attacks, they hastened to find ways to detect and fight piracy before it could get worse. It turned out that P2P and Content Delivery Networks, supporting both file sharing and live content streaming on the web, pose one of the greatest threats to content service providers and owners. The few who upload content onto such networks and use services and technologies from untrustworthy platforms, can actually cause more harm than the legions of people consuming content illegally. The hackers using these shady services typically steal content by exploiting security flaws to access the premium set-top box world. They then redistribute live programs globally in real-time.
And there is more… with the technology behind the emerging TV Everywhere trend becoming more open in order to enable content to be viewed anywhere, anytime and in any place, hackers can now easily make their victims’ computers, smartphones, tablets and smart TVs vulnerable to malware. In fact, service reach calls for diversity among platforms, and, unfortunately, also offers multiple hacking targets among device platforms. In essence, one hack fits all!
In order to put an end to the hackfest and to protect both content and viewers, the big players are seeking ways to develop and apply customized solutions for monitoring security and managing renewability. Operators must still maintain direct relationships with end devices, even though they regret no longer being able to control them directly. Piracy management is therefore becoming urgent for the content stakeholders, none of whom want the hackers to prevail. As content providers focus on risk management over time and in real time, they will provide more protection for their premium content before OTT content piracy gets out of control.