Ever thought about how it could look if Twitter launched a TV app? What is Heineken’s new strategy? Do you yell at the TV at a moment’s notice while watching soccer? Read how different companies are embracing second screen trends, applications and their possibilities in this week’s industry news. Let us know what ...
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What Viewers Want Second screen usage and companion apps are increasingly becoming essential components of the TV viewing experience. Like most viewers, I love them because they allow for seamless multitasking. We can gather information while interacting with our networks and the program itself. This transforms a trad...
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Latin America may be famous for its biological diversity and rainforests, but its dynamic technology industry isn’t far behind. Looking for proof? I have plenty from the TV Connect LATAM event I attended in Sao Paulo last December. TV EVERYWHERE Samer Salameh from Azteca opened the event and reminded participants that...
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