Follow us:
Main site
by
Categories: Industry, Portfolio

Why is Content Discovery Essential for Engagement?

Why is Content Discovery Essential for Engagement?

The past decade has seen content service providers scrambling for new ways to engage their consumers. As features such as traditional program guides, online portals and basic TV apps began to lose their luster, on-demand programming stole the spotlight. Why? Research and implementation has demonstrated that yesterday’s ho...

Read More
by
Categories: Events, Portfolio

DEEP: Best Content Platform of the Year

DEEP Win

By now, everyone has come to realize that second screen is creating new ways to engage with content. In many cases the line between second screen and social TV seems blurred. Can you really blame anyone who might consider the terms synonymous, especially when they are often used interchangeably? Second screen-exclusive ...

Read More
by
Categories: Events

IBC 2013 Recap: Innovations and Sensations

VO IBC2013 Wall

IBC 2013 was worth the wait! The halls were bursting with excitement as leaders from the broadcasting industry were demonstrating the latest innovations they cooked up. In between the ‘ooh’s and aah's,’ we kept our eyes wide open to spot which of the predictions of IBC trends came true, while highlighting VO’s innovations...

Read More
by
Categories: Events

CEO Insight: The Engagement Model Comes to Life at IBC 2013

Viaccess-Orca CEO François Moreau de Saint Martin

In my previous post, I highlighted the importance of looking at the content experience from the customers’ perspective. This was a point of focus at the TV Leaders Summit (TVLS) in Athens. One of the main attractions at TVLS was the engagement model, and our team is now ready to demonstrate it once again at IBC 2013. We a...

Read More
by
Categories: Events, Portfolio

Operator Survival Guide, Rules of Engagement, Part 2: Deep Metadata Aggregation – Argo Case Study

DEEP - Argo, the Oscars Best Picture Award winner

The time has come to transform the way we consume and engage with content using a companion screen. Following intensive analysis of how people watch TV, DEEP (Data Enrichment and Engagement Platform) was developed to revolutionize and enrich the second screen content experience. By providing valuable metadata in the form ...

Read More
by
Categories: Events, Portfolio

Operator Survival Guide, Rules of Engagement, Part 1: Deep UX Analysis

Deep UX Analysis & Rules of Engagement

  Developing a successful second screen app requires a deep understanding of how people watch TV. We’re telling you, this is not an easy task! It entails examining viewers’ needs before, during and after the broadcast in order to deliver a TV companion that meets users’ expectations so smoothly that it will simpl...

Read More