Love shopping? Love shopping while you watch TV? Apparently this is one of the five most popular second screen activities for TV viewers. In this week’s industry news we take a look at the second screen and how viewers are using it to multi-task while watching TV. Twitter is also trying to get a bigger piece of the seco...
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We at Viaccess-Orca make it our business to stay on top of industry news and trends every day, and we’d like to share our findings with you. We’ve decided to start a new blog series where every week we’ll share links to news that range from Pay TV discussions on industry news outlets to social TV trends on som...
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Today, India is home to one of the world’s most exciting television markets. With TV sets in 167 million households (second only to China) and a government plan in place to increase the number of internet users from 94 million (out of a population of 1.2 billion) in 2011 to 175 million by 2017 and 600 million by 2020, the p...
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Second screen viewing, which refers to using an additional electronic device while watching television, is a consumer behavior that can no longer be ignored. In fact, one might argue that second screen viewing has become a widespread phenomenon that has altered the way we watch television. In an attempt to better our und...
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