Operator Survival Guide, Rules of Engagement, Part 1: Deep UX Analysis

Developing a successful second screen app requires a deep understanding of how people watch TV. We’re telling you, this is not an easy task! It entails examining viewers’ needs before, during and after the broadcast in order to deliver a TV companion that meets users’ expectations so smoothly that it will simpl...

Five Ways to Shape the Multi-Screen User Experience

Second screen viewing has already evolved into an exciting phenomenon experienced by an estimated 70% of all television viewers. It can no longer be ignored. The numbers are indisputable. Let’s start with the simple things: iPads and other tablets changed the way people watch TV. Only a year ago, merely 9% of TV viewer...