Follow us:
Main site
by
Categories: Industry

Hot TV Industry News of the Week

Hottest TV Industry News

There was a lot of social TV and on-demand buzz making the rounds this week. In most cases, the material provided a glimpse to what 2014 might have in store. AdAge assembled a brilliant list of predictions to where social TV might be headed in 2014, and many of their predictions are already underway. A new form of marketi...

Read More
by
Categories: Industry

Pave the Way for Blu-ray Second Screen Apps

Pave the way for blu-ray second screen apps

Second screen apps for Blu-ray discs are the latest innovation in the multiscreen viewing experience. Content creators and distributors who deeply understand their viewers' needs are eager to use these apps to present additional attractions to users, including trivia, factoids, concept art, and behind-the-scenes access....

Read More
by
Categories: Events, Portfolio

Operator Survival Guide, Rules of Engagement, Part 1: Deep UX Analysis

Deep UX Analysis & Rules of Engagement

  Developing a successful second screen app requires a deep understanding of how people watch TV. We’re telling you, this is not an easy task! It entails examining viewers’ needs before, during and after the broadcast in order to deliver a TV companion that meets users’ expectations so smoothly that it will simpl...

Read More
by
Categories: Industry

The Second Screen and Sports – What’s Next?

second-screen-small

The French author André Maurois said that business is a combination of war and sports. When it comes to second screen applications, the prolific author was correct. Second screen applications that transform passive television viewing into an interactive experience have never before been so popular. This recent surge in...

Read More