The Road to IBC: Making Sense of the Second Screen

Last week on our blog, we published an infographic aimed to better understand the second screen phenomenon. Our infographic demonstrates that second screen viewing is becoming increasingly popular with 70% of tablet owners and 68% of smartphone owners using additional companion devices while watching TV. A LinkedIn com...

23 August 2012

by Efrat Fenigson

9 Comments

Categories: Events, Industry

Tags: DEEP, IBC2012, Infographic, Second Screen, Second Screen Usage, Social Network, Tablets, TV everywhere

The Road to IBC: the Second Screen Phenomena (Infographic)

Second screen viewing, which refers to using an additional electronic device while watching television, is a consumer behavior that can no longer be ignored. In fact, one might argue that second screen viewing has become a widespread phenomenon that has altered the way we watch television. In an attempt to better our und...