Post written by Brett Sappington – Director of Research, Parks Associates – speaker and host of the TV Leaders Summit. As we all know, the video / television services market is one in great transition across global markets. An arena traditionally dominated by broadcasters and pay-TV providers has seen the entry of se...
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Developing a successful second screen app requires a deep understanding of how people watch TV. We’re telling you, this is not an easy task! It entails examining viewers’ needs before, during and after the broadcast in order to deliver a TV companion that meets users’ expectations so smoothly that it will simpl...
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With deliberate reference to Jim Collins' "Good to Great". Simple User eXperience (SUX) is widely believed to be the next frontier in each and every application fields, including the emerging TV consumption revolution. And yet, this remains mainly used as the new buzzword in the industry marketing jargon, mostly confused...
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